Led trade PR launch for Pringles Xtreme, a new range of spicy flavours aimed at 16 to 24 year old male consumers. Developed PR, advertising creative and media buying plans for the four launch flavours, including Exploding Cheese & Chilli, and Flamin’ Chilli Sauce. Briefed key grocery and retail
media about the brand’s investment in supporting digital marketing, product sampling activity and in-store promotions, in a bid to showcase the profit potential for retailers.
Launched Mattessons‘ PR activity as part of an integrated communications and advertising campaign aimed at mothers. The ‘It’s a Primal Thing’ campaign taps into mums’ ‘primal urge’ to act as hunters and providers for their families. Collaborated with Loose Women and mum of three, Coleen Nolan, for a series of advertorials for women’s interest weekly magazines. Set up and facilitated lifestyle photoshoot, product photography, recipe development and campaign content creation.