Grooming

Female Grooming

Whilst freelancing at Emanate PR (now Access Emanate), supported on the European launch of Philips SatinPerfect and SatinSoft epilators. Managed the European media tour, fronted by Brazilian Victoria’s Secret supermodel, Alessandra Ambrosio. Worked closely with local PR teams to set up press junkets, TV appearances and launch events across the four-stop EU tour (Poland, Spain, Turkey and Italy) to gain maximum exposure for the model and the brand. Achieved very high level of media interest, from fashion and beauty magazines to TV talk shows and signings.

 

Male Grooming

Whilst freelancing at Emanate PR (now Access Emanate), supported on the a series of events for Philips ‘Express Yourself Every Day’ campaign. The aim was to inspire and enable men to express themselves through their shaving and grooming routines. Set up a series of ‘closer with’ one-to-one interviews with male personalities across culture, entertainment and sport, presented in a live audience format made up of members of the public, journalists and bloggers. Set up additional media interviews, including in-depth features for Q Magazine, Sunday Express and The Independent with Blur bassist and cheese farmer, Alex James.