The ambition for Rowse Honey was to gain further dominance in the sweet spreads market and build stronger brand resonance for consumers and trade. Supported the “Save the Honey Bee” campaign whilst working agency-side, which was developed to generate a topical engagement platform, and to establish a brand values proposition to build thought leadership status. By taking ‘ownership’ of efforts to tackle the honey bee crisis, Rowse was able to raise the campaign to an issue of national significance and become to go-to brand for commentary. “Save the Honey Bee” became not only a call to action to consumers, government and stakeholders, but a strategic stamp on Rowse’s position as the leading player in the marketplace. It caught the attention of the media, dominating the headlines on heavyweight news broadcasts, including Sky News, BBC News, The Today programme, You and Yours, and more. The campaign ran for 12 months and won a PR award.