Wall’s aim was to solidify its position as ‘proper food for proper people.’ It wanted to embrace Britishness in its entirety, including its charming eccentricities. The ‘Bring it on Britain’ campaign celebrated real people who were not afraid to live their passions and interests. These included a Viking battle re-enactor, a granny glider and a Bodminton beast hunter. Alongside TV advertising and digital marketing activity, launched a PR campaign to enable everyday Britons to turn their own passions into reality. Generated heightened social engagement and media coverage.


Estom Limited, a specialist artisan food provider, was recommended to Publish Lab for a full branding refresh, including new look and feel, brand positioning, new website and new marketing assets. Publish Lab produced all creative, and provided external communications support for Estom’s first ever presence at the European Pizza and Pasta Show.