Female grooming

Whilst freelancing at Emanate PR (now Access Emanate), supported on the European launch of Philips SatinPerfect and SatinSoft epilators. Managed the European media tour, fronted by Brazilian Victoria’s Secret supermodel, Alessandra Ambrosio. Worked closely with local PR teams to set up press junkets, TV appearances and launch events across the four-stop EU tour (Poland, Spain, Turkey and Italy) to gain maximum exposure for the model and the brand. Achieved very high level of media interest, from fashion and beauty magazines to TV talk shows and¬†signings.